New car technology has always been a big draw at CES. All of the big automakers show off their future cars with features aimed at turning our normally dull driving experience into multimedia-filled and largely automated highway cruises. Connectivity to the mobile network and the wider Internet world has always been part of that equation, but it’s always been a limited connectivity.

Automakers have been very careful about whom they let into their cars, for both safety and control reasons. So while carefully crafted partnerships with Pandora(s p) and Harman’s Aha(s har) abound, the connected car has remained largely a closed shop.

Take the Cadillac CUE system for instance. GM(s gm) had quite literally designed the Cadillac of connected car platforms, using haptic feedback and proximity sensor technologies to create a beautiful, intuitive interface, which an equally powerful hardware stack. But when I test-drove the car last summer…

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